Case ID: 811040
Abstract:
Case
Solution & Analysis for Primedic-Providing Primary Care in Mexico by Richard G. Hamermesh, Regina Garcia Cuellar, Lauren Margulies
Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding, and the business model has yet to gain traction. How should the business model be changedm and should the venture capitalists continue to fund the company?
Keywords:
Entrepreneurship, Social enterprise, Primedic-Providing Primary Care in Mexico
Case
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