Case Study Analysis and Solutions

Case ID: 811041

Abstract:
Case Solution & Analysis for Steven Carpenter at Cake Financial by Thomas R. Eisenmann, Alison Berkley Wagonfeld
After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments and communicate with each other about their portfolio strategies. The case recounts key decisions made by founder and CEO Steve Carpenter, including several "pivots" -- shifts in business model, position, and strategy -- made by Cake's team in response to market feedback.

Keywords:
Business models, Entrepreneurship; Internet, Steven Carpenter at Cake Financial Case Solution

Click Here to place your order

OR

Contact us directly at ordercasesolutions@gmail.com if you want to solve the above case.