Case ID: 711507
Abstract:
Case
Solution & Analysis for The Dutch Flower Cluster by Michael E. Porter, Jorge Ramirez-Vallejo, Fred van Eenennaam
Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.
Keywords:
Advertising, Auctions, Business & government relations, Clusters, Competitive advantage, Coopetition, European Union, Global business, Globalization, Globalization strategies, Incubators, Laws & regulations, Sustainable competitive advantage, The Dutch Flower Cluster
Case
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