Case ID: 711455
Abstract:
Case
Solution & Analysis for The Globalization of the NFL by Juan Alcacer, Mary Furey
By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered uniquely American? Or was it a good idea that had been poorly executed?
Keywords:
Execution, Expansion, Global business, Strategy, The Globalization of the NFL
Case
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