Case ID: 710436
Abstract:
Case
Solution & Analysis for Alibaba Group by Julie M. Wulf
Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group's subsidiaries. Students are also asked to address Alibaba Group's strategy, the role of its corporate center and how to incentivize subsidiary executives.
Keywords:
Business & government relations, Collaboration, Corporate strategy, Innovation, Organizational structure, Profit sharing plans, Technology, Alibaba Group Case
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