Case Study Analysis and Solutions

Case ID: 710467

Abstract:
Case Solution & Analysis for Apple Inc. in 2010 by David B. Yoffie, Renee Kim
On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the iPod and the iPhone. Yet challenges abounded. Macintosh sales in the worldwide PC market still languished below 5%. Growth in iPod sales was slowing down. iPhone faced increasing competition in the smartphone industry. And would Apple's latest creation, the iPad, take the company to the next level?

Keywords:
Competition, Corporate strategy, Innovation, Market positioning, Product introduction, Product positioning, Strategic planning, Technology, Apple Inc. in 2010 Case Solution

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