Case Study Analysis and Solutions

Case ID: 610085

Abstract:
Case Solution & Analysis for Carrot or Stick? Getting Paid for Innovation at Tessera Technologies by Willy Shih
Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into high volume production. But the changing environment for patent enforcement, in particular the use of injunctions post eBay v. MercExchange, has brought new challenges to the company's licensing model. "Patent holdouts," companies who chose to litigate rather than license, created pressure from existing licensees. Further, as the company advanced one of its newest technology developments, a cooling technology for portable devices, it had to contend with markets where there were not strong property rights regimes. Would the company be able to get paid for its innovations, or was its model doomed?

Keywords:
Intellectual capital, Technology, Value creation, Carrot or Stick Getting Paid for Innovation at Tessera Technologies Case Solution

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