Case Study Analysis and Solutions

Case ID: 510092

Abstract:
Case Solution & Analysis for Major League Baseball Advanced Media: America's Pastime Goes Digital by Anita Elberse, Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of revenues and relates those to the league's overall revenues. It also describes the company's online and mobile offerings in considerable detail and outlines the choices facing MLB's offering for Apple's iPad device, enabling a rich discussion of viable marketing strategies.

Keywords:
Business models, Internet, Marketing, Technology, Major League Baseball Advanced Media America's Pastime Goes Digital Case Solution

Click Here to place your order

OR

Contact us directly at ordercasesolutions@gmail.com if you want to solve the above case.