Case Study Analysis and Solutions

Case ID: 510105

Abstract:
Case Solution & Analysis for NFL UK by Elie Ofek, David B. Godes, Peter Wickersham
The NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL International, must propose a course of action that the London-based team can both execute and that will receive the approval of the NFL's commissioner and owners.

Keywords:
Branding, Brands, Cross cultural relations, Innovation, International marketing, Marketing strategy, NFL UK Case Solution

Click Here to place your order

OR

Contact us directly at ordercasesolutions@gmail.com if you want to solve the above case.