Case Study Analysis and Solutions

Case ID: 910419

Abstract:
Case Solution & Analysis for Southwest Airlines: In a Different World by James L. Heskett, W. Earl Sasser Jr.
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's LaGuardia airport, which does not fit the airline's profile for cost, ease of service, and other factors. The bigger issue is how the organization should deal with competition that has successfully emulated more and more of what it does in an operating environment that has changed significantly. Hence the subtitle, which was suggested by Herb Kelleher, Southwest's Chairman and CEO, Emeritus.

Keywords:
Competitive strategy, Decision making, Operations management, Organizational culture, Service management, Southwest Airlines In a Different World Case Solution

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