Case Study Analysis and Solutions

Case ID: 810086

Abstract:
Case Solution & Analysis for The Huffington Post by Thomas R. Eisenmann, Toby Stuart, David Kiron
In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (e.g., Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.

Keywords:
Business models, Entrepreneurship, Growth strategy, Internet, The Huffington Post Case Solution

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