Case ID: 310073
Abstract:
Case
Solution & Analysis for Ganeden Biotech, Inc. by Robert C. Pozen, Dale Winger, Matthew Ahlers
The CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer term business interests.
Keywords:
Entrepreneurship, Licensing, Ganeden Biotech Inc.
Case
Solution
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