Case Study Analysis and Solutions

Case ID: 710455

Abstract:
Case Solution & Analysis for Twitter by Mikolaj Jan Piskorski, David Chen, Bill Heil
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with information during a natural disaster. Even though almost 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to examine potential monetization strategies for Twitter.

Keywords:
Applications, Business to consumer, Internet, Networks, Value propositions, Twitter Case Solution

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