Case ID: 510040
Abstract:
Case
Solution & Analysis for New York Life and Immediate Annuities by Julio J. Rotemberg, John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.
Keywords:
Consumer behavior, Finance, Sales force management, New York Life and Immediate Annuities
Case
Solution
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