Case Study Analysis and Solutions

Case ID: 110025

Abstract:
Case Solution & Analysis for Sniffing Out Opportunities at PetSmart by V.G. Narayanan, Lisa Brem
The pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.

Keywords:
Balanced scorecard, Strategy maps, Sniffing Out Opportunities at PetSmart Case Solution

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