Case Study Analysis and Solutions

Case ID: 710013

Abstract:
Case Solution & Analysis for Suntech Power by Amy J.C. Cuddy, Nithyasri Sharma
Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe - especially Germany and Spain. But with its new "pluto" technology, and with new governmental subsidies in China, Japan and the USA, Suntech is shifting its focus - first to the USA, and then to China and Japan. And it has recently moved down-stream in the USA, into systems integration and independent power. The case reviews the structure of competition in solar power, and evaluates Suntech's new strategy.

Keywords:
Business & government relations, Competition, Energy, Global business, Suntech Power Case Solution

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