Case Study Analysis and Solutions

Case ID: 710423

Abstract:
Case Solution & Analysis for Intellectual Ventures by Andrei Hagiu, David B. Yoffie, Alison Berkley Wagonfeld
Intellectual Ventures creates and acquires intellectual property, which it then seeks to monetize through non-exclusive licensing. In early 2009, as an increasing number of companies were trying to position themselves as leading intermediaries in the market for intellectual property, IV was looking for the best business model to become such a leading intermediary. Its model was predicated on making it easy for small inventors to monetize their inventions and IP (by selling it to IV) and then using its scale and aggregate IP portfolio to extract revenues from potential licensees (usually technology companies).

Keywords:
Business models, Innovation, Intellectual capital, R&D, Technology, Intellectual Ventures Case Solution

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