Case ID: 810027
Abstract:
Case
Solution & Analysis for Novasys Medical by Richard G. Hamermesh, Lauren Barley
Novasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.
Keywords:
Corporate ventures, Entrepreneurial management, Government, Health care policy, Innovation, Novasys Medical
Case
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