Case Study Analysis and Solutions

Case ID: 510037

Abstract:
Case Solution & Analysis for Nanosolar, Inc. by Thomas Steenburgh, Alison Berkley Wagonfeld
Nanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the European market which has established feed-in tariffs? Or should it enter the nascent, but growing US market?

Keywords:
Air pollution, Business & government relations, Climate change, Energy, Globalization, Green marketing, Marketing strategy, New product marketing, Pricing, Product management, Start-ups, Strategy, Nanosolar Inc. Case Solution

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