Case Study Analysis and Solutions

Case ID: 409111

Abstract:
Case Solution & Analysis for Corporate Solutions at Jones Lang LaSalle (2001) by Ranjay Gulati, Lucia Marshall
Peter Barge, CEO of the newly created Corporate Solutions Group of Jones Lang LaSalle (JLL), is executing a restructuring of the U.S. corporate real estate services division that will enable the company to offer its clients integrated solutions. Barge has created an account management function to coordinate the activities of the three, product-based business units which, until now, have operated autonomously. As he is executing the restructuring, Bank of America, an important account of the firm, announces its intention to reduce its providers to the two or three who can offer forward-looking, integrated services. While Barge's new organization is not yet fully in place, he is determined to win the Bank of America business, and moves quickly to hire a senior account manager and establish an organizational architecture that will encourage collaboration within his group. The case examines the many tradeoffs Barge must make in balancing the benefits of the former organization with those of the new structure to achieve the firm's strategic goal of becoming more customer solutions oriented.

Keywords:
Business units, Corporate reorganization, Customer relationship management, Matrix organization, Organizational design, Organizational structure, Restructuring, Strategic alignment, Corporate Solutions at Jones Lang LaSalle 2001 Case Solution

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