Case Study Analysis and Solutions

Simulation ID: WH0001

Abstract:
Simulation Solution for Entrepreneurship Simulation: The Startup Game by Ethan Mollick
This multi-player simulation places students into a variety of roles that explore the chaos and excitement of starting a new company. Students role-play as founders, investors, and potential employees who must deal with the many complexities of negotiating deals, finding the right staffing mix, building relationships, and making critical early decisions that affect the chances of long-term success. Participants prepare in advance for their roles before forming teams and launching their exploratory or exploitative ventures amid intense competition. Developed by the Wharton School of the University of Pennsylvania, the simulation is designed to mirror a true startup experience: it is chaotic and complicated, and students must figure out optimal strategies for success, with limited information, over the course of the game. The Entrepreneurship Simulation: The Startup Game tracks players along a variety of dimensions that lead to startup success, including the interaction between hiring and strategy, the trade-off between control and wealth, the skills needed to run a company, and the valuations that startups receive. It provides interactive scoreboards for instructors to use during class debrief and includes video interviews with Warby Parker visionary Neil Blumenthal, venture capitalist Josh Kopelman, and Bruce Brownstein, one of eBay's first hires.

Keywords:
Business models, Entrepreneurship, Marketing, Negotiation, Sales, Startup, Valuation, Venture capital, Entrepreneurship Simulation The Startup Games Solution

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