Case ID: 915005
Abstract:
Case
Solution & Analysis for Google Inc. in 2014 (Abridged) by Benjamin Edelman, Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next.
Keywords:
Advertising, Business models, Competition, General management, Information technology, Marketing, Network effects, Search engines, Strategy, Google Inc. in 2014 Abridged Case
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