Case ID: 915004
Abstract:
Case
Solution & Analysis for Google Inc. in 2014 by Benjamin Edelman, Thomas R. Eisenmann
The case 'Google Inc. in 2014' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.
Keywords:
Advertising, Business models, Competition, General management, Information technology, Marketing. Network effects, Search engines, Strategy, Google Inc. in 2014 Case
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