Case Study Analysis and Solutions

Case ID: 514019

Abstract:
Case Solution & Analysis for Making stickK Stick: The Business of Behavioral Economics by Leslie John, Michael I. Norton, Michael Norris
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.

Keywords:
Behavioral economics, Business models, Consumer behavior, Entrepreneurship, Health, International human resources, Internet, Marketing, Sales, Making stickK Stick The Business of Behavioral Economics Case Solution

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