Case ID: 915003
Abstract:
Case
Solution & Analysis for Optimization and Expansion at OpenTable by Benjamin Edelman, Karen L. Webster
OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card.
Keywords:
Accommodation, Information technology, Innovation, Marketing, Mobile devices, Pricing, Strategy, Technology, Optimization and Expansion at OpenTable Case
Solution
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