Case Study Analysis and Solutions

Simulation ID: 7077

Abstract:
Simulation Solution for Organizational Behavior Simulation: Judgment in a Crisis by Michael A. Roberto
In this single-player simulation, students play the role of a product manager at Matterhorn Health, a medical device manufacturer. The company recently launched the GlucoGauge blood glucose monitor, the company's most expensive product development effort to date. In spite of vigorous pre-release testing, there are problems reported by customers almost immediately after launch. Throughout the simulation, students will use a series of desktop applications to receive communications from their colleagues about the problem at hand. They will receive a barrage of information through various channels - email, video messages, voicemail messages, and instant message chats - requesting that they determine the root cause of the issue and make recommendations on how Matterhorn can get ahead of this problem. From Michael A. Roberto, the co-author of Leadership and Team Simulation: Everest V2 and Columbia's Final Mission, this simulation explores issues related to human judgment and decision making during a crisis. It is appropriate for courses on organizational behavior, principles of management, leadership, and managerial decision making.

Keywords:
Anchoring effect, Behavioral economics, Cognitive framing, Cognitive psychology, Crisis management, Decision making, Decision theory, Heuristics, Leadership, Organizational behavior, Product management, Psychology, Root cause analysis, Social psychology, Strategy; Sunk-cost fallacy, Organizational Behavior Simulation Judgment in a Crisis Solution

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