Strategy Simulation: The Balanced Scorecard


Simulation ID: 114701

Abstract:
Simulation Solution for Strategy Simulation: The Balanced Scorecard by V.G. Narayanan
In this multi-player simulation, students experience the benefits and challenges of using a scorecard to implement strategic initiatives and monitor firm performance. Small teams of students work together to choose a strategy for their company, create a strategy map, develop a balanced scorecard, choose initiatives to implement their strategy, and use feedback from the balanced scorecard to adjust their implementation approach over a series of 8 rounds. At the conclusion of the simulation, each team's company will be purchased by a private investor. The goal of the simulation is to maximize firm value at the time of buyout-the buyout price being based on the company's financial position and future prospects. Strategy Simulation: The Balanced Scorecard is designed as a multi-player experience but can also be played as a single-player. Instructors have the option of allowing students to play practice rounds and assigning certain teams to a "control group."

Keywords:
Balanced scorecard, Budgeting, Execution, Implementing strategy, Management accounting, Performance measurement, Strategic alignment, Strategy formulation, Strategy management, Strategy maps, Strategy Simulation The Balanced Scorecard Solution

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