Case Study Analysis and Solutions

Case ID: 514007

Abstract:
Case Solution & Analysis for The Slingshot: Improving Water Access by John A. Quelch, Carin-Isabel Knoop, Margaret Rodriguez
In 2012, over 750 million people around the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural areas with the Slingshot, a water purification device. Kamen's challenge was to identify ways to distribute the Slingshot to areas where it was most needed. A partnership with the Coca-Cola Company helped Kamen to pilot distribution of the Slingshot in low-access regions.

Keywords:
Black markets, Collaborative innovation, Demographics, Developing countries, Distribution, Distribution channels, Economies of scale, Economy, Environmental organizations, Health, Health care, Innovation, Insurance, Inventions, Marketing, Patents, Safety, Soil pollution, Western leadership styles, Workplace health & safety, The Slingshot Improving Water Access Case Solution

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