Case ID: 513060
Abstract:
Case
Solution & Analysis for Amazon, Apple, Facebook, and Google by John Deighton, Leora Kornfeld
Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara's Law claims that we tend to overestimate change in the short run, and underestimate it in the long run.
Keywords:
Advertising, Business growth, Competitive advantage, Disruptive innovation, Growth, IT infrastructure, Infrastructure, Internet, Marketing, Netiquette, Revenue growth, Sustainable competitive advantage, Technology, Web technology, Amazon Apple Facebook and Google
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