Case Study Analysis and Solutions

Case ID: 513034

Abstract:
Case Solution & Analysis for Mutti S.p.a. by Jose B. Alvarez, Mary L. Shelman, Carin-Isabel Knoop
Francesco Mutti, owner, CEO, and great-grandson of the founder of Mutti S.p.a., ran the 113-year old Parma, Italy-based tomato-processing company. Mutti sales grew from €11 million in 1995 to €185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move into a leadership position in several countries around the world. What was next for the family firm and brand leader from northern Italy's Emilia-Romagna region? How would the singularly focused, consensus-driven firm fare in an increasingly competitive, globalizing retail landscape?

Keywords:
Agricultural cooperatives, Competitive advantage, Family businesses, Global business, International business, Marketing, Organizational culture, Strategy, Mutti S.p.a. Case Solution

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