Case Study Analysis and Solutions

Case ID: 512025

Abstract:
Case Solution & Analysis for Branding Yogas by Rohit Deshpande, Kerry Herman, Annelena Lobb
Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.

Keywords:
Branding, Marketing, Branding Yoga Case Solution

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