Case Study Analysis and Solutions

Case ID: 712438

Abstract:
Case Solution & Analysis for Sustainable Tea at Unilever by Rebecca Henderson, Frederik Nellemann
Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.

Keywords:
Competitive advantage, Consumer marketing, Environmental protection, Global business, Marketing, Social responsibility, Supply chain management, Sustainable Tea at Unilever Case Solution

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