Case Study Analysis and Solutions

Case ID: 312082

Abstract:
Case Solution & Analysis for Transforming Verizon: A Platform for Change by Rosabeth Moss Kanter, Matthew Bird
A new CEO steps into the shoes of his long-serving predecessor who had created the U.S. telecommunications giant via a series of acquisitions and, before departing, had initiated the company's strategic repositioning. The new CEO reflects on Verizon's recent successes, some of which he led, and considered how to ensure the team would continue to rise to new challenges. He knew change was both energizing and difficult and that every victory had to be followed by the next play. He paused in his New York City office to think about how his team handled recent challenges and whether the culture was in place to continue Verizon's transformation from a traditional telecommunications provider to a global services and technology firm.

Keywords:
Change management, Cross functional management, Cultural adaptation, Global corporate cultures, Innovation, Leadership, Nonverbal communication, Organizational change, Organizational culture, Teams, Transforming Verizon A Platform for Change Case Solution

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