Case Study Analysis and Solutions

Case ID: 712410

Abstract:
Case Solution & Analysis for Game Time Decision for AppDirect by Andrei Hagiu, Laura Arjona. Emily Zhang
AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, cofounder and co-CEO, is faced with the key question of deciding distribution strategy: should AppDirect find channel partners or create a self-branded platform? The case describes the evolving business app market by analyzing the strategies and business models of competitors for both the marketplace and portal products. The marketplace offers small businesses search, trial, and purchase of software-as-a-service apps for a wide range of business needs, from customer management to human resources, while the portal service gives businesses the ability to manage all their apps in one place, from user management to single sign-on. The case encourages discussion on the evolution and future direction of this nascent market.

Keywords:
Business models, Competitive strategy, Development stage enterprises, Distribution, Entrepreneurship, Growth strategy, Industry analysis, Innovation, Strategic alliances, Strategic planning, Game Time Decision for AppDirect Case Solution

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