Case Study Analysis and Solutions

Case ID: 512009

Abstract:
Case Solution & Analysis for The Clorox Company: Leveraging Green for Growth by Elie Ofek, Lauren Barley
The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011. Management also needs to assess the role the sustainable brands play in Clorox's overall Corporate Responsibility strategy and the implications they have for the other brands (such as Clorox Bleach, 409, and Hidden Valley). The company has set aggressive financial targets in light of its upcoming centennial in 2013. Students need to evaluate whether sustainability is an enduring trend that Clorox should embrace for future growth or whether focusing on its core brands, which currently represent 90% of sales, is a better approach.

Keywords:
Brand management, Green marketing, Growth strategy, Social responsibility, Sustainability, The Clorox Company Leveraging Green for Growth Case Solution

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