Case Study Analysis and Solutions

Case ID: 613048

Abstract:
Case Solution & Analysis for Global Unichip Corporation A by Willy Shih, Chen-Fu Chien
Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies and reduced the entry barriers for small firms to utilize the latest technology. In acting as an aggregator, it was also able to capture scale benefits. But it saw a change in the market coming as a major systems house customer came to GUC directly. Did this mean that it was enabling competition with TSMC's most important customers? Was it fostering disintermediation, and what did this portend for the future shape of the industry?

Keywords:
Adoption, Barriers to entry, Communication, Competitive strategy, Complex systems, Complexity, Corporate strategy, Horizontal integration, Information management, Information technology, Innovation, Innovation focused strategy, Integration planning, Management, Strategy, Technology, Vertical integration, Global Unichip Corporation A Case Solution

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