Case ID: 113024
Abstract:
Case
Solution & Analysis for Monocle by Eugene Soltes, Sara Hess
Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brule to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Monocle and how the publication has developed its unique relationship with readers and advertisers.
Keywords:
Marketing, Strategy, Monocle
Case
Solution
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