Case Study Analysis and Solutions

Case ID: 512002

Abstract:
Case Solution & Analysis for K&N's: Health and Happiness for Pakistan by David E. Bell, Damien P. McLoughlin, Mary Shelman
In 2011 Khalil and Adil Sattar are considering growth opportunities for K&N's, their family business that is the market leader for processed chicken and value-added chicken products in Pakistan. This position has been built through a strategy of vertical integration, product innovation, and branding. K&N's has also developed its own chain of retail "Chicken Stores" to promote their products. Growth opportunities include contained expansion in Pakistan, exporting to nearby markets, and/or developing a global Halal food brand.

Keywords:
Brands, Developing countries, Family businesses, International business, Product differentiation, Retail, K&N's Health and Happiness for Pakistan Case Solution

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