Case Study Analysis and Solutions

Case ID: 512042

Abstract:
Case Solution & Analysis for Marine Harvest: Leading Salmon Aquaculture by David E. Bell, Ryan Johnson
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integrate into the salmon feed business.

Keywords:
Competitive advantage, Growth strategy, Marine Harvest Leading Salmon Aquaculture Case Solution

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