Case Study Analysis and Solutions

Case ID: 212034

Abstract:
Case Solution & Analysis for Kroll Bond Rating Agency by Bo Becker
The established credit raters were criticized for inflating the mortgage credit bubble that imploded in 2008. A new rating agency, KBRA, is considering how to capitalize on the opportunity this presents and how to enter the industry. A small group of managers have to decide on a business model, how to meet hiring and funding needs, and what types of ratings to start with: municipal, corporate, or structured. Where are the needs for new ratings stronger? How can investors be convinced to use the new ratings? How can KBRA compete with Fitch, Moody's, and S&P?

Keywords:
Angel financing, Customer retention, Entrepreneurial finance, Entrepreneurs, Incubators, Innovation, Internet, Loyalty, Technology, Venture capital, Kroll Bond Rating Agency Case Solution

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