Case ID: 812033
Abstract:
Case
Solution & Analysis for PunchTab, Inc. by Ramana Nanda, William R. Kerr, Lauren Barley
PunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.
Keywords:
Angel financing, Customer retention, Entrepreneurial finance, Entrepreneurs, Incubators, Innovation, Internet, Loyalty, Technology, Venture capital, PunchTab Inc.
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