Case ID: 313107
Abstract:
Case
Solution & Analysis for Monique Leroux: Leading Change at Desjardins by Rosabeth Moss Kanter, Ai-Ling Jamila Malone
Monique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete effectively in a demanding and changing financial services industry and survive the global financial crisis, Desjardins needed to integrate, consolidate, and determine how to preserve traditional values while preparing for the future and emerging as a less provincial financial group. In 2012 she reflected on the change efforts and the opportunities and challenges ahead.
Keywords:
Change management, Communication, Communication strategy, Cooperatives, General management, Leadership, Management, Social enterprise, Strategy, Transformations, Turnarounds, Women in business, Monique Leroux Leading Change at Desjardins
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