Case Study Analysis and Solutions

Case ID: 613079

Abstract:
Case Solution & Analysis for The LEGO Group: Publish or Protect? by Willy Shih, Sen Chai
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but are very concerned about competitors' ability to benefit from LEGO Group's R&D investments, or alternately interfere with its freedom to operate. The case frames important intellectual property issues around appropriability and strategy.

Keywords:
Adoption, Corporate strategy, Engineering, Intellectual property, Machinery, Manufacturing, Operations management, Patents, Production, Products, Strategy, Technology, Technology adoption lifecycle, Trend analysis, The LEGO Group Publish or Protect Case Solution

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