Case ID: 913021
Abstract:
Case
Solution & Analysis for Pricing and Partnership at Zillow, Inc. by Peter A. Coles, Benjamin Edelman
As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow adjust its approach in order to address complaints?
Keywords:
Advertising strategy, Fixed assets, Incubators, Marketing, Platforms, Strategy, Pricing and Partnership at Zillow Inc. Case
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