Case Study Analysis and Solutions

Case ID: 513058

Abstract:
Case Solution & Analysis for SANY: Going Global by Rajiv Lal, Stefan Lippert, Nancy Hua Dai, Di Deng
April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), SANY Group's major subsidiary, engaged in the construction equipment business and was number six on International Construction's 2012 Yellow Table, a ranking of the world's largest construction equipment manufacturers.

Keywords:
Business growth, Emerging markets, Expansion, Global business, Globalization, Growth, Industrial goods, International business, Manufacturing, Marketing, Products, Strategy, SANY Going Global Case Solution

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