SecondMarket - Providing Liquidity for Shareholders of Privately Held iContact Case Solution


Case ID: 812072

Abstract:
Case Solution & Analysis for SecondMarket - Providing Liquidity for Shareholders of Privately Held iContact by William A. Sahlman, Ramana Nanda, James McQuade
In 2011, SecondMarket was an online platform that facilitated secondary transactions of illiquid assets, including private company stock. This case explores reasons for the decline in small-cap IPOs in the United States from the 1990s to the 2000s and how the emergence of SecondMarket provided liquidity to privately held companies like iContact, an email and social marketing software-as-a-service [SaaS] company.

Keywords:
Disruptive innovation, Entrepreneurship, Finance, IPO, Investments, Venture capital, SecondMarket Providing Liquidity for Shareholders of Privately Held iContact Case Solution

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