Case Study Analysis and Solutions

Case ID: 812077

Abstract:
Case Solution & Analysis for Rent the Runway by Thomas R. Eisenmann, Laura Winig
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (e.g., accessories, maternity wear).

Keywords:
Business models, Community development, Entrepreneurship, Execution, Expansion, Growth strategy, Incubators, Internet, Revenue growth, Start-ups, Rent the Runway Case Solution

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