Case Study Analysis and Solutions

Case ID: 612048

Abstract:
Case Solution & Analysis for China Novartis Institute for Biomedical Research: Building a sustainable, globally integrated research enterprise by Vicki L. Sato, Christoph Jaeker, Pooja Mehta Solanki
As the head of the Novartis Institute for Biomedical Research in China, En Li was shepherding a $1 billion R&D investment in China. So far he had been able to attract a large number of Chinese-born but US-trained scientists to play a critical role in establishing the site. How sustainable was this strategy, and what were the key things he had to do right to establish a globally integrated R&D unit in China?

Keywords:
Corporate strategy, Cross functional management, Execution, Foreign investment, Global business, International management, Public health, Search engines, Strategy management, China Novartis Institute for Biomedical Research Case Solution

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