Case Study Analysis and Solutions

Case ID: 212051

Abstract:
Case Solution & Analysis for L'Occitane en Provence by Bo Becker, Daniela Beyersdorfer, E. Scott Mayfield, Mayuka Yamazaki
Cosmetics company L'Occitane en Provence must decide if it is the right time to go public, and, if so, where to list. The firm could list on Euronext in Paris, close to the firm's headquarters in southern France, on one of the large exchanges in the United States, or perhaps in Asia, where much of the firm's future growth is expected. The case provides opportunities to discuss the benefits and costs of going public, including valuation implications, and illustrates the choices faced by a prospective public firm that operates in a global setting.

Keywords:
IPO, Sales, Securities, L'Occitane en Provence Case Solution

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