Case Study Analysis and Solutions

Case ID: 712481

Abstract:
Case Solution & Analysis for Social Strategy at Harvard Business Review by Mikolaj Jan Piskorski, David Chen
The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy - and start moving both revenue generation and strategy integration into HBR's core. To that end the company created two parallel projects, each tasked with developing two concrete new offerings that leveraged social dynamics on social platforms, while at the same time creating revenues or slashing costs for HBR. Now it has to choose between four different projects.

Keywords:
Business to consumer, Competitive advantage, Web-enabled application, Social Strategy at Harvard Business Review Case Solution

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